$ukie’s latest visual for his song, Blood

Over the past 6-8 or so years, the rap music genre has catapulted its popularity to new heights, not to discredit the fact that in the past 20 years it has been the most popular genre. Through observation, I have noticed various factors that seem to accommodate the previous statement including the explosion of a number of subgenres that have grasped the attention of the current young generation and have swept through many underground rap scenes across the nation. The dark, moody aesthetic, closely followed by the over usage of melodies and vulnerable lyrical content has become a staple into the current alternative rap music culture, which has created the rock star lifestyle vibe that opposes its boom-bap predecessors. Ripped jeans, band t-shirt, face tattoos, and colorful hairstyles seem somewhat uniform of this rising culture as it presents striking similarities to punk rock’s anti-fashion statements. Without further ado, let’s examine the visual of Blood, presented by artist $ukie

Filmed and directed by Nikko Combs and edited by Immaculate Visuals Blood features the usage of cinematic shots, with a variety of angles and b- rolls including multiple shots containing the usage of fire to portray a gritty, nocturnal, vampiric atmosphere that feeds into the moody aesthetic. The San Diego raised artist tells Bored about the considerable amount of fun that was taken place with friends during the production of this video and the different factors that influenced the visual. “I really love fashion and the energy of people, so I thought it would look cool,” he says, “as long as it had fire, city lights, and me having fun with my friends, I knew I would like it”. From a lyrical standpoint, he expresses that he was going for a darker love song and had a vision of “ being in love in a Tarantino movie”. “ She likes blood so I leave it on the scene” sets the tone for the song as he translates in his words, “ I’ll do anything for her, [like] kill someone to give her a glimpse of what she loves. He adamantly expresses that his goal was to emulate the vampiric aesthetic. He credits artist Lil Tracy, Night Lovell and ASAP Rocky for playing a role in influencing the aesthetic and content as well

To check out the audio version of Blood, tap the buttons below

Produced by ScruffBeats